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Email can build brand loyalty and drive direct revenue, but those emails must first reach the inbox.
Learn how to strategize for email deliverability, optimizing your programs by focusing on data quality, relevance and reactivation.
Consistent brand messaging is a top concern for marketers.
For enterprise marketing organizations with distributed teams, it can be a constant challenge.
When I started covering technology, the questions seemed more simple: Where did the name Twitter come from? Those were the days when Facebook made the news for connecting long lost relatives, when people marveled at Uber's innovation rather than the company's sexual harassment scandals.
Strategic reactivation campaigns can help win back as much as 40% of your inactive file, and reduce deliverability issues that hurt sender reputation.
Aquí encontrarás algunos trucos y recomendaciones para hacer de tu canal móvil todo un éxito.
Integrar los distintos canales para implementar una estrategia de cross channel marketing puede parecer muy complejo.
Download the report for an in-depth look at Q1's most important marketing trends, including key findings in email volume, open and click rates, transactions, revenue per email, average order values and a spotlight on birthday emails.
Here's your invitation for an in-depth look at Q4's most important marketing trends, including key findings in email volume, open and click rates, transactions, revenue per email, average order values, and a spotlight on kinetic emails.
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Employers are expected to close the loop when someone sends them business correspondence, which is what a job application is.